Influencer Marketing isn’t exactly something new and, even before the first ever social media post in online history landed, people …
No week goes by without a couple of very odd press releases landing in my inbox. And when I say …
We all have our favourite apps to make life a bit easier, even if it is a bank online application …
Threads has landed. And judging by its fast-growing fan base within the first two days of its launch, it is …
Perceived by consumers as closer, more authentic and more trustable than traditional advertising or celebrity endorsement, content creators are attracting …
It is official: we are four months into 2020, and a lot has changed since the last time content creators …
Unless you have managed to totally disconnect from the online world since the beginning of 2020, you will have noticed …
Probably the last thing we needed in 2020. But Reels, a new feature launched by Instagram earlier in August, is …
Every business regularly spending time creating and adding content to an Instagram account has two things in mind: sales and …
5 reasons why Emily in Paris could not be an influencer in real life In a year that people would …
No social media strategy is complete without evergreen posts to help balance your content calendar. They are the posts that cover …
With many influencers’ deals paused and/or adjusted during the first half of 2020, influencer marketing, once again, was put to the test. …
By now, you probably know the basic rules of Instagram when it comes to posting content that will get seen: …
Last month Instagram added a “Support Small Business” sticker to Stories, allowing users to highlight their favourite small businesses – …
Tough times often require creative ways to get through it, as all tested solutions may no longer apply. Welcome to …
You have done your research on influencers you would like to work with. Then you have spent an astonishing amount …
Influencer outreach with results It is 2019 and, although we live in an automated era, with bots everywhere, automation is …
1. Long-term relationships are key Forget the one post campaign. Social media is about an ongoing conversation and it includes …
1. MAKE SHORT NOTES The month before content needs to be rolled out, write down bullet points of topics you …
1. SEE BEYOND THE NUMBERS If you are choosing to work with small influencers, chances are that your budget will …