5 reasons why Emily in Paris could not be an influencer in real life In a year that people would …

No social media strategy is complete without evergreen posts to help balance your content calendar. They are the posts that cover …

With many influencers’ deals paused and/or adjusted during the first half of 2020, influencer marketing, once again, was put to the test. …

By now, you probably know the basic rules of Instagram when it comes to posting content that will get seen: …

Last month Instagram added a “Support Small Business” sticker to Stories, allowing users to highlight their favourite small businesses – …

Tough times often require creative ways to get through it, as all tested solutions may no longer apply. Welcome to …

You have done your research on influencers you would like to work with. Then you have spent an astonishing amount …

Influencer outreach with results It is 2019 and, although we live in an automated era, with bots everywhere, automation is …

1. Long-term relationships are key Forget the one post campaign. Social media is about an ongoing conversation and it includes …

1. MAKE SHORT NOTES The month before content needs to be rolled out, write down bullet points of topics you …

1. SEE BEYOND THE NUMBERS If you are choosing to work with small influencers, chances are that your budget will …

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