How to create an account and use Threads 0 46

Threads has landed. And judging by its fast-growing fan base within the first two days of its launch, it is here to stay.

According to Meta CEO Mark Zuckerberg more than 70 million people signed up to Threads in less than 48h – a record breaking for the new app, built by the Instagram team. The social media platform for sharing text updates and joining public conversations, is hassle-free to join, as users can import photo and bios from Instagram. Threads also allows users to automatically follow everyone they already follow on Instagram. And for those who subscribed for Meta’s verified services, the blue tick is also being featured on their Threads brand new accounts.

How does Threads work and how to join the app?

Threads is an app that’s separate from the Instagram app. To find it, go to the App Store or Google Play on your phone and type in “Threads Instagram app” into the search bar. And download it.

To create your very own account, Threads allows you to sign up using your already existing Instagram account. You will be able to follow all the accounts you already follow on Instagram on Threads automatically as they join – this is not a mandatory step and you can skip it.

To make the rivalry with Twitter clear, Threads copied most of the designer from Elon Musk’s app, but doubled the limit of characters per post: you can send posts of up to 500 characters, include images, gifs, and videos of up to five minutes in length. Currently Twitter allows users to post up 240 characters per message and videos of up 120 seconds – with users who subscribed to Twitter Blue getting a more generous allowance.

How to navigate Threads

Threads is relatively intuitive, even if you are not a social media maverick.

At the bottom of your screen and you will see a row featuring most icons that can help you navigate the app, including:

  • The house icon which brings you to your feed.
  • The magnifying glass icon that takes you to a search page where you can type in the user names of people you wish to follow.
  • The pen-and-paper icon lets you create a new thread.
  • The heart icon shows your account activity. It displays who followed you, who replied to your thread, who mentioned you in their posts, and which users are verified.
  • The human figure icon takes you to your Threads profile where you can see your activity.

Can I keep my Instagram account private and my Threads account public?

Yes, if you want to keep your Instagram more personal you can keep it locked down and have Threads public. Though if you’re under 16, the Threads account, like Instagram, is private by default.

You can make Threads private at any time, and also choose who can reply to your posts on Threads.

How to change your privacy settings on Threads

To change your privacy settings, click on the human figure icon to open your profile. After that, click the “Edit profile” button.” From there, go to “Private profile” to choose whether you want your profile to be public or private.

Can I get a different username?

For now, Meta is letting people log in using only their Instagram login, and you’ll keep the username you have on that account for Threads. This is good news for accounts that might be worried someone could grab their username.

What it’s missing on Threads

When launching Threads this week, some popular features available on Twitter were not available. Yet. DMs (direct messages) are not currently available on Threads. As The new app feed pulls in posts from all users, not just the ones you follow – this is a successful strategy on TikTok which enhance reach – it may be difficult to find the content posted by the users or brands that you are following and there is no way to change the way Threads feed loads at moment.

Like Instagram, Threads isn’t serving up posts in a chronological order. Content is apparently algorithmically ranked and served up to users no matter what time it’s posted.

It didn’t stop Elon Musk from threatening to sue Mark Zuckerberg over new Threads platform

According to news site Semafor, citing a letter from Twitter lawyer Alex Spiro, The company has written to Meta boss Mark Zuckerberg to say it “intends to strictly enforce its intellectual property rights.

Threads won’t be available in app stores in the 27 European Union countries while Meta works out how the bloc’s regulations around data use will affect the app.

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Marcio Delgado is a Journalist, speaker and a Content Producer working with brands and publications in the UK and Latin America.

How is Coronavirus affecting content creators’ income? 0 560

It is official: we are four months into 2020, and a lot has changed since the last time content creators ventured out of their houses for a photoshoot, or to create a branded campaign from scratch.

From Asia to the USA, from Europe to Latin America, current travel restrictions and self-isolation recommendations mean that more people than ever before are working indoors, across all corners of the world, helping fight the spread of Covid-19.

So, how are influencers balancing life in quarantine, creativity restraints, and the loss of income generated by the global pandemic?

Matteo Castellotti – Ski instructor and blogger

Double Impact

“As a content creator and ski instructor, I have been doubly impacted because you need to be outdoors to carry out both activities, and, right now, it is not a possibility here in Italy.

It has been a month since the last time we were allowed out of the house properly, and the number of deaths caused by the coronavirus is worrying.

We try to remain courageous and support each other, but the truth is, we don’t know when all this will end, and life will be back to normal. Hopefully, everything will be resolved as soon as possible.”

Matteo Castellotti – Ski instructor and blogger

Renata Oliveira – Model and Lifestyle Influencer

Leveraging the Engagement Spike

“It affected me directly as I had worked with brands canceled, as well as a work trip carefully planned to take place during Easter that has been canceled.

I am very practical, though, and as I suddenly found myself at home with lots of extra time, I have dedicated my time to creating content that can help my followers through their quarantine.

From tips to recipes, I am doing whatever I can to keep my Instagram active and useful, besides leveraging the increase of traffic and engagement I have noticed since this novel coronavirus started to change people’s online habits.”

Renata Oliveira – Model and Lifestyle Influencer

Giovanni Aguayo – singer

Fitness Routine Dropped

“Although I love my two dogs, staying full time indoors with them is also driving me insane. I miss going to the gym – and for once, my fitness routine has totally dropped.

I’ve been trying to keep a healthy diet but, I’m just at home watching movies all day. I haven’t been back to work in 2 weeks, and I truly miss it, even seeing my co-workers and just people in general. As an influencer and content creator, the virus has had a kind of up and down effect; for example, I haven’t had any new products for product placement, but I have learned a couple of new things for myself. I’ve learned to dance more, keep in touch more with my family and friends (over FaceTime, of course). In fact, lately, I have been putting together a lot of dance videos, and have even learned a couple of choreographies.

The virus itself is horrible, and I wish it can go away soon, so we can continue with our normal lives and normal living and rebuild a financial structure. Tons of businesses have closed down here in Las Vegas, and hotels and casinos are all boarded up to keep people away.”

Giovanni Aguayo – singer

Dr. Bucandy Odetundun – Brand influencer and Medical Doctor

Negotiations On Hold

“I’m a stay at home mum, and I usually use the time when my son is at the nursery to create content for both my YouTube channel and my Instagram. However, right now, my son’s nursery is closed, so it is really difficult as he consumes most of my time.

It is not only affecting my creativity but my income, too. I had a few brands in which I was at an advanced stage of negotiations for an Influencer Marketing campaign before the lockdown. Unfortunately, they had to put everything on hold due to the unprecedented times.”

Dr. Bucandy Odetundun – Brand influencer and Medical Doctor

Why is everyone launching info products and how to successfully create one? 0 682

Unless you have managed to totally disconnect from the online world since the beginning of 2020, you will have noticed that, in recent months, everyone seems to be launching one or more info products. These products aim to provide well-crafted explanations, through a variety of domains, delivered in a simple and digestible way.

Wherever you look, someone is advertising a new online course, a podcast series, a free or paid ebook, the updated version of a digital workshop, or several video tutorials.

For a brand, it can be a case of raising awareness or upselling a product.

For freelancers, an info product can become a sizeable income stream as, every time someone signs up for a paid info product, its creator will be the one retaining the majority of the amount charged.

The topics, as you would imagine, are as wide as the web itself.

From detailed steps on how to rank on Google; running a Facebook ad campaign for the first time; creating a Youtube Channel; learning to do your own PR; launching your own fashion label; becoming an Influencer; or, building a marketing funnel – to name just a few – chances are you will find info products out there for almost every need.

As someone working with influencers on a regular basis, I have never seen so many creators turning their hands to developing content that helps others – and charging for it.

However, before spending time and resources creating an online product, what are the tangible results that should be expected in a very competitive digital world?

Recently I set out to learn golden tips from the experts in helping brands diversify their digital portfolio, and from those ones who had already launched their own info products, and here is what you should watch out for if you want your info products to be successful.

 

Test it with a small group

“To avoid wasting time or money, sell your info product to a group of testers before you create any of it. This serves three purposes: it ensures you have a product that people are willing to pay for, it allows you to modify or add content as you are getting real-time feedback and, finally, it creates motivation to complete it!”

Joanne Mosellen – Online business coach

 

Aim to establish trust

“There are a number of ways you can create an online course, but I find using software like Thinkific is easiest – just upload your content and it will help you format your content into a learning dashboard. However, as there are a lot of really terrible courses and ebooks on the web at moment, to be successful you need to establish trust by including real testimonials on your sales page, offering a money-back guarantee, and even giving away a sample chapter or lesson of your course so individuals can get a sneak peek.”

Meg Marrs – Founder of online dog training course K9 of Mine

 

Be authentic and provide value

“I just launched a YouTube channel called “Millennial Tips for Small Businesses” because I felt powerless as my company Cropsticks Inc. took an 85% loss due to the pandemic.  We provide commodity products for the foodservice and hospitality industry. So, on my new YouTube channel, I share any business resources I have found with other small business owners.  Just 2 weeks in and 700 views down, I feel more powerful than ever because Cropsticks feels seen.  Our story was covered in a local magazine, a national retailer reached out after seeing the video, and I even secured a partnership with TikTok. Most importantly, I feel like I’m truly helping my community. It’s worth putting yourself out there but, as you do it, be authentic and provide value to your audience.  Ask yourself, is this information I am glad to have learned?

Mylen Yamamoto – Creator and Founder of chopsticks.co

 

Finding your niche is key for an info product’s success

“You need to focus on the relevant market and provide a product that is legitimately helpful to people looking to succeed in it. Always invest time and efforts in continued product creation and dedication to quality. And for those doubting, don’t get down on yourself or your knowledge. Something you consider basic can be exactly the piece of knowledge another person is dying to have.”

Rob Level – CEO at Smart Rapper – Online Education for Rappers and Recording Artists

 

Hire a good content writer to get traffic

“We launched a suite of digital workshops for new remote workers and haven’t paid for any ads to bring traffic to the site. Instead, we have invested time and money into writing content that is so helpful and original that it has driven enough organic traffic to keep us more than busy. For example, we hired a writer to create 51 unique icebreaker questions to kick off a meeting and it performed extremely well”.

Michael Alexis – CEO at teambuilding.com

Why is everyone launching info products and how to successfully create one?

Distance education and online learning during the COVID-19 pandemic are increasing demand for information products.

Carefully plan your sales page

“The barrier to entering the info product market is practically non-existent, as anyone can use free resources to produce, distribute, and earn money from an info product that can be sold over and over again, with little to no further investment, once it is created. However, as enticing as all of that sounds, consider the way you plan to drive traffic to the info product sales page. I see people spending a lot of time and energy creating a course or other digital products; however, without being able to drive customers to the sales page, they can’t make any money”.

Ian Kelly – VP Operations at NuLeafNaturals

 

Spreading knowledge leads to endless opportunities

“Your first info product should be about a topic that you can have hours’ worth of conversations with a stranger about, the subjects that makes your blood pumping with excitement. Take time to study how the content of other info Products similar to yours are creatively presented in a practical way.

Info products are a great way to spread knowledge that you feel strongly about and to establish yourself as a subject matter expert. You never know where your brand might end up and who might see your brand. It could lead to endless opportunities, as long as you put the time in and get better over time.”

Erin Rodriguez – Founder of dripacademy.org

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