Threads has landed. And judging by its fast-growing fan base within the first two days of its launch, it is here to stay.
According to Meta CEO Mark Zuckerberg more than 70 million people signed up to Threads in less than 48h – a record breaking for the new app, built by the Instagram team. The social media platform for sharing text updates and joining public conversations, is hassle-free to join, as users can import photo and bios from Instagram. Threads also allows users to automatically follow everyone they already follow on Instagram. And for those who subscribed for Meta’s verified services, the blue tick is also being featured on their Threads brand new accounts.
How does Threads work and how to join the app?
Threads is an app that’s separate from the Instagram app. To find it, go to the App Store or Google Play on your phone and type in “Threads Instagram app” into the search bar. And download it.
To create your very own account, Threads allows you to sign up using your already existing Instagram account. You will be able to follow all the accounts you already follow on Instagram on Threads automatically as they join – this is not a mandatory step and you can skip it.
To make the rivalry with Twitter clear, Threads copied most of the designer from Elon Musk’s app, but doubled the limit of characters per post: you can send posts of up to 500 characters, include images, gifs, and videos of up to five minutes in length. Currently Twitter allows users to post up 240 characters per message and videos of up 120 seconds – with users who subscribed to Twitter Blue getting a more generous allowance.
How to navigate Threads
Threads is relatively intuitive, even if you are not a social media maverick.
At the bottom of your screen and you will see a row featuring most icons that can help you navigate the app, including:
- The house icon which brings you to your feed.
- The magnifying glass icon that takes you to a search page where you can type in the user names of people you wish to follow.
- The pen-and-paper icon lets you create a new thread.
- The heart icon shows your account activity. It displays who followed you, who replied to your thread, who mentioned you in their posts, and which users are verified.
- The human figure icon takes you to your Threads profile where you can see your activity.
Can I keep my Instagram account private and my Threads account public?
Yes, if you want to keep your Instagram more personal you can keep it locked down and have Threads public. Though if you’re under 16, the Threads account, like Instagram, is private by default.
You can make Threads private at any time, and also choose who can reply to your posts on Threads.
How to change your privacy settings on Threads
To change your privacy settings, click on the human figure icon to open your profile. After that, click the “Edit profile” button.” From there, go to “Private profile” to choose whether you want your profile to be public or private.
Can I get a different username?
For now, Meta is letting people log in using only their Instagram login, and you’ll keep the username you have on that account for Threads. This is good news for accounts that might be worried someone could grab their username.
What it’s missing on Threads
When launching Threads this week, some popular features available on Twitter were not available. Yet. DMs (direct messages) are not currently available on Threads. As The new app feed pulls in posts from all users, not just the ones you follow – this is a successful strategy on TikTok which enhance reach – it may be difficult to find the content posted by the users or brands that you are following and there is no way to change the way Threads feed loads at moment.
Like Instagram, Threads isn’t serving up posts in a chronological order. Content is apparently algorithmically ranked and served up to users no matter what time it’s posted.
It didn’t stop Elon Musk from threatening to sue Mark Zuckerberg over new Threads platform
According to news site Semafor, citing a letter from Twitter lawyer Alex Spiro, The company has written to Meta boss Mark Zuckerberg to say it “intends to strictly enforce its intellectual property rights.
Threads won’t be available in app stores in the 27 European Union countries while Meta works out how the bloc’s regulations around data use will affect the app.