How to create content fast 0 783

1. MAKE SHORT NOTES

The month before content needs to be rolled out, write down bullet points of topics you find relevant for your audience. If you run an Instagram account about arts, keep an eye on free exhibitions. If you run a business selling cakes, make a series of short recipes with beautiful images to go with it, subsequently, people may even try baking at home. It is much easier to create a variety of content in one go when you surround yourself with notes to inspire the process and speed up production.

2. CHECK SEASONAL DATES

Every day, something is happening somewhere in the world, sometimes closer to you than you think. Besides the unmissable big dates (Thankgiving, Easter, Christmas etc) research other celebrations in line with your social channels or business. One site that can help you with this is www.daysoftheyear.com and you can also find valuable information signing up for your local council newsletter.

3. GATHER MEANINGFUL #TBTs

Four of your monthly posts can be related to the Throw Back Thursday tag (#tbt) sharing cool images of a past event, a previous trip, or something that you learned, either as a creator or as an entrepreneur. Save all these moments and turn them into content to save you time and also engage new individuals through a powerful hashtag.

4. START WITH IMAGES

If you have access to quality images, be it your company archive or a friend that is a photographer and would collaborate with your content calendar in exchange for a small fee, always reserve some time to go over these images and find the ones that inspire you to create meaningful and engaging stories. It could be an image to go with a quote or a #MondayMotivation post, for example. Don’t give up if you think an image doesn’t match your feed at first. An image worth a thousand words so use your creativity and create a template to make it work.

5. GATHER USER-GENERATED CONTENT

You can easily boost your monthly content calendar by gathering content generated by your followers, clients and employees as long as you have a community which is reasonably active.

Start small, asking easy to answer questions and progress from there.

You can also ask your fan-base to do things like submit pictures about a specific topic, send stories they find particularly pertinent, among many other forms of interactions.

Are you ready to roll back your sleeves and work on your new masterpiece calendar?

PHOTO: Bruce Mars

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Marcio Delgado is a Journalist, speaker and a Content Producer working with brands and publications in the UK and Latin America.

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Who are the top digital influencers in Britain in 2019? 0 9865

Being a reality star in Britain won’t help you gain influence. At least, not in accord to the list of Top 100 influencers, released this month by The Sunday Times, lacking modern celebrities whose newfound careers last merely as long as their reality shows are being aired. These findings are the case despite most of them trying hard to become social media influencers in order to extend their 15 minutes of fame.

The list, which includes young entrepreneur and lifestyle YouTuber Zoe Sugg in 53rd position and fitness coach and author Joe Wicks in 60th, was determined using an algorithm created by digital trends platform CORQ. This algorithm scored influencers based on audience size, growth and engagement rate, as well as their social activity over time.

Men took the top four of the content creator ranking spots with Youtuber PewDiePie, real name Felix Kjellberg (11M subscribers on YouTube and counting), being named the most influential digital star in Britain. Coming in at number five, lifestyle blogger Saffron Barker (2 million subscribers on YouTube) is the most influential woman on the list.

Influencers, bloggers and vloggers with a solid fan-base are now able to command five-figure sums in exchange for brand investments. Over recent years, influencer marketing has been on the rise, with the digital influence market forecasted to be worth £8bn by 2020.

The top 25 most influential digital stars in Britain are:

1: Felix Kjellberg

YouTube Channel: PewDiePie

Subscribers: 101, 039, 359

What he does: talks about gaming

 

2: Olajide William Olatunji

Subscribers: 7,395,610

What he does: Rapper and professional boxer.

 

3: Craig Thompson

Subscribers: 5,743,326

What he does: Gaming

 

4: Billy Wingrove and Jeremy Lynch

Subscribers:10,641,232

What they do: Football freestylers

 

5: Saffron Barker

Subscribers: 2,187,330

What she does: Lifestyle blogger

 

6: Joe Sugg

Subscribers: 3,662,907

What he does: Entertainment

 

7: Chelsea Clarke

Subscribers: 244,894

What she does: Beauty blogger

 

8: Callum Leighton Airey

Subscribers: 3,146,776

What he does: Gaming

 

9: Joshua Bradley

Subscribers: 2,102,975

What he does: Gaming

 

10: Colin Furze

Subscribers: 8,427,123

What he does: Entertainment

 

11: Alastair Alken

Subscribers: 16,520,959

What he does: Gaming

 

12: Patricia Bright

Subscribers: 2,804,914

What she does: Beauty blogger

 

13: The Saccone Jolys

Subscribers: 1,903,313

What they do: Family videos over 10 years

 

14: Theo Baker

Subscribers: 824,247

What he does: Football

 

15: Emmanuel John Brown

Subscribers: 1,557,521

What he does: Football

 

16: Jordan Lipscombe

Subscribers: 1,734,130

What she does: Beauty

17: Holly Boon

Subscribers: 675,374

What she does: Beauty

 

18: Gaz Oakley

Subscribers: 703,540

What he does: Vegan food content creator

 

19: Ling Khac Tang

Subscribers: 300,997

What she does: Beauty

 

20: Amelia Liana Sopher

Subscribers: 496,896

What she does: Lifestyle

 

21: Tamara Kalinic

Subscribers: 207,697

What she does: Beauty/Fashion

 

22: Safwan Ahmedmia

Subscribers: 1,377,673

What he does: Technology

 

23: Estee Lalonde

Subscribers: 1,174,388

What she does: Lifestyle vlogger

 

24: Sarah Turner

Subscribers: 885

What he does: Parenting content

 

25: The Ingham Family

Subscribers: 1,262,249

What they do: Parenting content

 

#InfluencerMarketing #topUKinfluencers #contentcreators #workingwithinfluencersq

What do influencers think about the new hiding likes Instagram trial? 0 1553

It is still relatively early to say how the Instagram ‘likes’ ban in selected countries will affect the number of people actually liking a piece of content posted by their favorite influencer.

While brands and content creators have attempted to adjust in countries like Canada, Italy, Brazil, New Zealand, and Japan, where the ban was introduced last month, there still remains a discussion surrounding the efficacy of this test being carried out by the Facebook-owned social platform. Ultimately, at this point in time, the potential positive outcomes of a more “healthy” environment and higher quality content are yet to be seen.

Here, content creators from different countries around the world share their views on how they see the latest Instagram decision having an impact.

It will change the way people use Instagram

“I think it’s a great initiative. Likes are causing anxiety amongst users and hiding them will change the way one uses Instagram. Content will be created for the content and not to get likes.”

Pooja Dhingra – Pastry chef. Founder and CEO @Le15India and author

Only good content will matter

“Definitely a good initiative because in a world where the number of likes proves a person’s popularity or not, there is a lot of competitiveness, depression and imposed standards. I think hiding likes will direct people towards paying a lot more interest to the content itself, and only those ones with good content will continue to influence people’s lives.”

Bruna Martimiano – Blogger and digital Influencer

There are two sides to it

“We see the good and bad side of it. The good: without the pressure of having really high engagement, creators will have more freedom of expression with the content that they’re making. Either they get more personal to connect with their audience more, or they create even more beautiful content to continue standing out. It can encourage newer creators, too, to create more as they would be judged by quality rather than likes.

However, the bad side of it is that this can be a move for the platform to control engagement more. If no one can see the likes, the algorithm can try to lessen exposure to content and they can prioritize content distributors that are spending more money (advertisers and promoters).

Ruben Arriba and Rachel Pregunta – Content creators and travel bloggers at @gamintraveler 

People will stop comparing themselves to others

“I believe it’s a good and a bad thing really depending on what way you look at it 💯. It’s not really good for people that are promoters or influencers as they work with a lot of companies that send them clothing and other things because they have a really good following on their Instagram and get a lot of people liking their pictures, which means a lot of people see what they post and may potentially buy it. On the other hand, it’s good for people’s mental health as they can stop comparing themselves to others.”

Peter Hopkins – Footballer, Model, and Influencer

It may impact engagement

“I think it doesn’t necessarily impact the creator-brand endorsement relationship as creators will still be able to view likes on the back-end. However, not seeing a large number of likes may discourage others from liking a post, thus driving down that engagement.”

Goldie Chan – Founder and Keynote Speaker, Top Linkedin video creator

Instagram may lose identity

“Personally, I think there are pros and cons. For me, Instagram is about posting great and engaging content and it’s great to see public likes to know that your hard work is paying off and your audience engages with your content, and other people and brands can see this as well. However, on the flip side, I do have days where I wish likes weren’t a thing and that people were not so fixated on them, including myself because it does start to affect you mentally if a photo you post doesn’t match your expectations of how many likes you think it should get. But, somehow, I feel that if likes disappear from Instagram, altogether, then Instagram itself will lose its identity.”

Murray Davies – Content creator | London

There is more to life than Instagram likes

“In my point of view, it will make social media more enjoyable; people are going to be seen more as human beings and not simply as numbers. It’s also going to be good to finally be able to post our daily content without expecting numbers! At the end of the day, life is so much more than this!” 🙂

Keu Bastos – Content creator – Ireland

They are destroying Instagram

“I’m not impressed with what they have been doing to Instagram. I actually messaged them just to say it before they destroy it even more than they already have. I don’t like it at all, as my last photo had less than half of the likes it would usually get, so fewer people are now seeing it with the algorithm. It makes difficult now to tell what accounts are genuine because previously most accounts that had lots of followers you could just look at their engagement – including likes – and almost tell if they bought likes. The new ban on likes has just started, so it is still early to say how it will affect in the long run. As other people won’t be able to see the likes someone else’s post gets, maybe it would be the case if we all start commenting “like” on the pictures as a way to fight back?”

Utah Jack – Photographer

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