1. MAKE SHORT NOTES
The month before content needs to be rolled out, write down bullet points of topics you find relevant for your audience. If you run an Instagram account about arts, keep an eye on free exhibitions. If you run a business selling cakes, make a series of short recipes with beautiful images to go with it, subsequently, people may even try baking at home. It is much easier to create a variety of content in one go when you surround yourself with notes to inspire the process and speed up production.
2. CHECK SEASONAL DATES
Every day, something is happening somewhere in the world, sometimes closer to you than you think. Besides the unmissable big dates (Thankgiving, Easter, Christmas etc) research other celebrations in line with your social channels or business. One site that can help you with this is www.daysoftheyear.com and you can also find valuable information signing up for your local council newsletter.
3. GATHER MEANINGFUL #TBTs
Four of your monthly posts can be related to the Throw Back Thursday tag (#tbt) sharing cool images of a past event, a previous trip, or something that you learned, either as a creator or as an entrepreneur. Save all these moments and turn them into content to save you time and also engage new individuals through a powerful hashtag.
4. START WITH IMAGES
If you have access to quality images, be it your company archive or a friend that is a photographer and would collaborate with your content calendar in exchange for a small fee, always reserve some time to go over these images and find the ones that inspire you to create meaningful and engaging stories. It could be an image to go with a quote or a #MondayMotivation post, for example. Don’t give up if you think an image doesn’t match your feed at first. An image worth a thousand words so use your creativity and create a template to make it work.
5. GATHER USER-GENERATED CONTENT
You can easily boost your monthly content calendar by gathering content generated by your followers, clients and employees as long as you have a community which is reasonably active.
Start small, asking easy to answer questions and progress from there.
You can also ask your fan-base to do things like submit pictures about a specific topic, send stories they find particularly pertinent, among many other forms of interactions.
Are you ready to roll back your sleeves and work on your new masterpiece calendar?
PHOTO: Bruce Mars