How to switch off from social media when your job is to be switched on? 0 919

When was the last time you heard that, if you truly care about your mental health, you should stay off social media? With Instagram alone commanding 1 Billion users per month, it is easier said than done, of course. And for some people, like content creators, journalists, and digital campaign managers, being ‘in the loop’ is an extension of their daily jobs – even over the weekends – and we all have bills to pay, one way or another.

Take Instagram, for example. Since its launch in 2010 its picture-perfect grids have been linked to anxiety and depression, and the popularity of social networks, as a whole, have been questioned even by those that have a digital DNA. Last year a study conducted by marketing agency Hill Holiday found that 41% of generation Z, the most socially savvy generation made of those born in 1994 and later, were quitting major social media platforms because it is actually making them unhappy.

As a journalist and content creator myself, I have been working with brands and publicationsfor a while now and I have seen how unbalanced that relationship with social media can be. So, I went out there and asked professionals who make a living from being constantly connected and informed, how they find the balance between the content-thirsty online world and staying sane –  and how they manage to, eventually, switch off.

Get yourself organized

“I switch off by setting limits around how much time I am going to spend on my phone. That is not just for social media, but technology in general. I haven’t mindlessly scrolled in a while and I actually rarely engage with people’s accounts or follow them unless they are my closest friends. And yes, there have been times where it has been too much and I have forgotten to prioritize my mental health. That being said, I think social media has the potential to be an amazing platform to learn, to get information and be connected/inspired in ways I could not otherwise. I lacked role models growing up and many of the individuals I follow on social media have significantly impacted my life for the better. The key is just being mindful and aware of HOW and WHAT you engage with. I also switch off from social media and instead connect with REAL people; this will always be better than any online presence.

From a content creator’s perspective, the best thing to avoid social media burnout is to be efficient and produce many photos ahead of time, including shooting and editing, so that you don’t feel under pressure. I always have 25+ photos ready to go as backups so that way I can take breaks and still maintain a consistent presence on social media.”

Caleb Spiro – Influencer, Mental health advocate and creator of the #StrongerSelf podcast

Say bye to notifications

“I found myself getting too caught up in the numbers of likes, numbers, and followers. So sometimes I do take a little break. Right now, I’m not on Instagram too much on Fridays and Saturdays and I think a lot of people are starting to do the same! The weekend is usually centered around family and friends, so I want to be present rather than just staring at a screen. Of course, I have met so many wonderful people online and I love talking to them through IG — it can be such a great source to connect with like-minded people. However, you have to find that balance if you are finding yourself checking your notifications in your real-time.”

I switch off from social media by not allowing notifications to show on my phone — from Instagram to Facebook (which I actually deleted), and recently my email too! I used to have them on because I always felt the need to be “on” and respond right away, but I quickly got overwhelmed by the number of notifications and all the buzzing. The other major thing I do is that I set my phone to “do not disturb” starting at 10:30 pm and ending at 7:30 am! So, I take quite a few precautions because, over the years, I found myself just getting really distracted with my online life when there was an amazing real-life happening in front of me. It also kind of took my creativity and headspace away because I was so distracted.”

Hana Brannigan – Travel and mental health influencer

Put your phone away consciously

My Instagram account has been growing very fast since I started creating and posting content every day. Suddenly I got a lot of attention and, with it, external pressure increases. Because Instagram is almost like a full-time job, you always have to post and be active, so your numbers don’t drop. However, if you are not careful it can definitely influence you mentally. I found that taking time for yourself without your phone and putting it away consciously on a regular basis can be very helpful; enjoy moments with friends and family and have good conversations. The best thing to do is to not look at your phone in the morning, go for a workout and be productive offline first, instead.

Paul Pasytsch – Content creator and fitness model

Know your priorities

“When important deadlines approach academically, I naturally limit my time on social media however, never go cold turkey as I believe it will mess with the Instagram algorithm and stop your momentum. To find a balance I go to the gym and use that break as a time to be plugged only into my favorite music and focus on the present while going through my workout”.

Sergio Wynne – content creator

Be aware of who you follow

“My best tip to avoid social media burnout, especially if you use it as a platform for business growth and networking, is to make sure you set boundaries for when to be consuming and creating content, and to decide ahead of time how much time you will spend doing those activities. One rule I like to try to implement is to never spend more time consuming than I do create content. I also like to take one day off most weeks from creating and consuming content.

I have definitely had moments of feeling overwhelmed from social media. This past winter I deleted Instagram off of my phone for about a week and it was really refreshing. I honestly didn’t miss it and felt much more connected to my emotions and the people I was with. I think it’s an incredibly valuable platform, but it’s also addictive and it’s important to be conscious of that and take breaks when it becomes too much.

Another tip is to unfollow/mute anyone who is not adding positive value to your life. Once you “follow” someone, you really have very limited control of what and when they will pop up on your newsfeed and what emotions that might bring up for you. If you find yourself feeling bad, unhappy, upset, or like you are in a constant competition to someone you follow, it might be time to clean the house”.

Emily Louise – Online Entrepreneur, health and fitness expert.

Temporarily delete social apps

“To switch off from social media I just put my phone away and do something with my friends in the real world. I am studying to be a teacher and once when Instagram got to a point that became too much during my exams and it started to disrupt me, I made the decision to delete the app for a whole month. “

Florian Whitewalker – Model and content creator

Think before posting

“I don’t think I have ever got to a specific point where I have had to absolutely take a day or week off of Instagram or any social media channel. I realized I needed to make a change when I began attending events for bloggers/ influencers and I found myself scrolling through my own Instagram page to see how others were expecting me to be. This was a turning point for me. If I was having to look at my own social media pages to see how I should show up, I needed to make a change with how I used that platform.

So, rather than taking time off social media altogether, I decided to take more time to find myself. Instead of sitting on the couch scrolling, I would go for a walk or write. I needed to find a new way to show up online as myself – not with what would receive the most likes.

To most people’s surprise, I actually don’t spend much time on social media anymore. I always ask myself “why” every time I open an app. Am I posting something I am proud of? Am I getting on to look at content that will inspire and encourage me? If I find that I am only getting on because I am bored, or want to check the performance of a post, I step back.

I try not to check social media within the first hour of waking up. This helps to get my day started without distractions and to keep you focused on the tasks that are ahead. For me, spending that first hour planning out the day, connecting with myself, and easing into it all, truly helped my mental health for the better. And if social media is beginning to make me feel insecure, I immediately exit.”

Hannah Neese – Lifestyle Blogger

Conclusion: The key is to find a balance that works for you that helps clear up your headspace a bit for other things like being in the moment or being able to be creative.

#InfluencerMarketing #SocialMedia #ContentCreators

Previous Article
Marcio Delgado is a Journalist, speaker and a Content Producer working with brands and publications in the UK and Latin America.

Leave a Reply

Your email address will not be published. Required fields are marked *

5 tips to work with Influencers 0 612

1. Long-term relationships are key

Forget the one post campaign. Social media is about an ongoing conversation and it includes working with creators on a regular basis, making it a successful partnership for both parties, the brand and the influencer. Ultimately, long-term relationships will also speed up the creative process over time, as you won’t have to go over your 186-page brand guidelines every time you brief a request to create a new batch of posts.

2. Avoid re-work

Be very clear and thorough when it comes to briefing the influencers, specially if it is someone new you are working with, or if you are briefing a completely new campaign for regular creators. Keep in mind that, more often than not, the same poll of influencers working with you will also be delivering content to other brands. Having to re-shoot or re-write pieces can cause massive delays for brands and content creators so there is no such thing as being too thorough. From my own experience, all the occasions in which I have had to request someone to amend content already delivered within the agreed brand guidelines it was because the new request was not very clear. Unless your briefing (and brand) allow total creative freedom for the influencer, make sure you don’t leave room for double interpretation.

3. Have well crafted contracts

Contracts exist for a reason: it is a black and white guideline between brands and creators, so make sure that you add every small detail to it. It is not about lengthy small prints that no one will care to read. It is about starting right, in the first place, then upon the eventuality that a brand and an influencer needs to go separate ways, it should be a seamless amicable process.

Important: if using a template that you found online, make sure to completely tailor it towards your brand, your campaign and each influencer you are working with. No template fits all.

4. Keep in touch

Good content takes time to be created. But sometimes, in between briefings, there are silent gaps when agencies, brands and influencers are not required to be in contact. Use this downtime to keep in touch with your collaborators to find out what they are up to and always leave an open door for influencers to suggest new things or new way to approach old topics. They know their audience. Your job is to find the best way to tap into it, together.

5. Share performance and success

Assuming you are doing all the previous things correctly, you will have plenty of reasons to celebrate the success of your new campaign. Also share the metrics: Did a post perform extremely well? Let the influencer know. The same applies for the opposite: if content is really lacking behind you have to let the creator knows about it and, together, you can fine tune it for better results.

 

Marcio Delgado is a Digital Influencer Manager and Global Content Producer of the award-winning series #LiveMoreShareMore powered by Western Union.

How to create content fast 0 410

1. MAKE SHORT NOTES

The month before content needs to be rolled out, write down bullet points of topics you find relevant for your audience. If you run an Instagram account about arts, keep an eye on free exhibitions. If you run a business selling cakes, make a series of short recipes with beautiful images to go with it, subsequently, people may even try baking at home. It is much easier to create a variety of content in one go when you surround yourself with notes to inspire the process and speed up production.

2. CHECK SEASONAL DATES

Every day, something is happening somewhere in the world, sometimes closer to you than you think. Besides the unmissable big dates (Thankgiving, Easter, Christmas etc) research other celebrations in line with your social channels or business. One site that can help you with this is www.daysoftheyear.com and you can also find valuable information signing up for your local council newsletter.

3. GATHER MEANINGFUL #TBTs

Four of your monthly posts can be related to the Throw Back Thursday tag (#tbt) sharing cool images of a past event, a previous trip, or something that you learned, either as a creator or as an entrepreneur. Save all these moments and turn them into content to save you time and also engage new individuals through a powerful hashtag.

4. START WITH IMAGES

If you have access to quality images, be it your company archive or a friend that is a photographer and would collaborate with your content calendar in exchange for a small fee, always reserve some time to go over these images and find the ones that inspire you to create meaningful and engaging stories. It could be an image to go with a quote or a #MondayMotivation post, for example. Don’t give up if you think an image doesn’t match your feed at first. An image worth a thousand words so use your creativity and create a template to make it work.

5. GATHER USER-GENERATED CONTENT

You can easily boost your monthly content calendar by gathering content generated by your followers, clients and employees as long as you have a community which is reasonably active.

Start small, asking easy to answer questions and progress from there.

You can also ask your fan-base to do things like submit pictures about a specific topic, send stories they find particularly pertinent, among many other forms of interactions.

Are you ready to roll back your sleeves and work on your new masterpiece calendar?

PHOTO: Bruce Mars

Most Popular Topics

Editor Picks

X
Follow on Instagram