How to switch off from social media when your job is to be switched on? 0 2996

When was the last time you heard that, if you truly care about your mental health, you should stay off social media? With Instagram alone commanding 1 Billion users per month, it is easier said than done, of course. And for some people, like content creators, journalists, and digital campaign managers, being ‘in the loop’ is an extension of their daily jobs – even over the weekends – and we all have bills to pay, one way or another.

Take Instagram, for example. Since its launch in 2010 its picture-perfect grids have been linked to anxiety and depression, and the popularity of social networks, as a whole, have been questioned even by those that have a digital DNA. Last year a study conducted by marketing agency Hill Holiday found that 41% of generation Z, the most socially savvy generation made of those born in 1994 and later, were quitting major social media platforms because it is actually making them unhappy.

As a journalist and content creator myself, I have been working with brands and publicationsfor a while now and I have seen how unbalanced that relationship with social media can be. So, I went out there and asked professionals who make a living from being constantly connected and informed, how they find the balance between the content-thirsty online world and staying sane –  and how they manage to, eventually, switch off.

Get yourself organized

“I switch off by setting limits around how much time I am going to spend on my phone. That is not just for social media, but technology in general. I haven’t mindlessly scrolled in a while and I actually rarely engage with people’s accounts or follow them unless they are my closest friends. And yes, there have been times where it has been too much and I have forgotten to prioritize my mental health. That being said, I think social media has the potential to be an amazing platform to learn, to get information and be connected/inspired in ways I could not otherwise. I lacked role models growing up and many of the individuals I follow on social media have significantly impacted my life for the better. The key is just being mindful and aware of HOW and WHAT you engage with. I also switch off from social media and instead connect with REAL people; this will always be better than any online presence.

From a content creator’s perspective, the best thing to avoid social media burnout is to be efficient and produce many photos ahead of time, including shooting and editing, so that you don’t feel under pressure. I always have 25+ photos ready to go as backups so that way I can take breaks and still maintain a consistent presence on social media.”

Caleb Spiro – Influencer, Mental health advocate and creator of the #StrongerSelf podcast

Say bye to notifications

“I found myself getting too caught up in the numbers of likes, numbers, and followers. So sometimes I do take a little break. Right now, I’m not on Instagram too much on Fridays and Saturdays and I think a lot of people are starting to do the same! The weekend is usually centered around family and friends, so I want to be present rather than just staring at a screen. Of course, I have met so many wonderful people online and I love talking to them through IG — it can be such a great source to connect with like-minded people. However, you have to find that balance if you are finding yourself checking your notifications in your real-time.”

I switch off from social media by not allowing notifications to show on my phone — from Instagram to Facebook (which I actually deleted), and recently my email too! I used to have them on because I always felt the need to be “on” and respond right away, but I quickly got overwhelmed by the number of notifications and all the buzzing. The other major thing I do is that I set my phone to “do not disturb” starting at 10:30 pm and ending at 7:30 am! So, I take quite a few precautions because, over the years, I found myself just getting really distracted with my online life when there was an amazing real-life happening in front of me. It also kind of took my creativity and headspace away because I was so distracted.”

Hana Brannigan – Travel and mental health influencer

Put your phone away consciously

My Instagram account has been growing very fast since I started creating and posting content every day. Suddenly I got a lot of attention and, with it, external pressure increases. Because Instagram is almost like a full-time job, you always have to post and be active, so your numbers don’t drop. However, if you are not careful it can definitely influence you mentally. I found that taking time for yourself without your phone and putting it away consciously on a regular basis can be very helpful; enjoy moments with friends and family and have good conversations. The best thing to do is to not look at your phone in the morning, go for a workout and be productive offline first, instead.

Paul Pasytsch – Content creator and fitness model

Know your priorities

“When important deadlines approach academically, I naturally limit my time on social media however, never go cold turkey as I believe it will mess with the Instagram algorithm and stop your momentum. To find a balance I go to the gym and use that break as a time to be plugged only into my favorite music and focus on the present while going through my workout”.

Sergio Wynne – content creator

Be aware of who you follow

“My best tip to avoid social media burnout, especially if you use it as a platform for business growth and networking, is to make sure you set boundaries for when to be consuming and creating content, and to decide ahead of time how much time you will spend doing those activities. One rule I like to try to implement is to never spend more time consuming than I do create content. I also like to take one day off most weeks from creating and consuming content.

I have definitely had moments of feeling overwhelmed from social media. This past winter I deleted Instagram off of my phone for about a week and it was really refreshing. I honestly didn’t miss it and felt much more connected to my emotions and the people I was with. I think it’s an incredibly valuable platform, but it’s also addictive and it’s important to be conscious of that and take breaks when it becomes too much.

Another tip is to unfollow/mute anyone who is not adding positive value to your life. Once you “follow” someone, you really have very limited control of what and when they will pop up on your newsfeed and what emotions that might bring up for you. If you find yourself feeling bad, unhappy, upset, or like you are in a constant competition to someone you follow, it might be time to clean the house”.

Emily Louise – Online Entrepreneur, health and fitness expert.

Temporarily delete social apps

“To switch off from social media I just put my phone away and do something with my friends in the real world. I am studying to be a teacher and once when Instagram got to a point that became too much during my exams and it started to disrupt me, I made the decision to delete the app for a whole month. “

Florian Whitewalker – Model and content creator

Think before posting

“I don’t think I have ever got to a specific point where I have had to absolutely take a day or week off of Instagram or any social media channel. I realized I needed to make a change when I began attending events for bloggers/ influencers and I found myself scrolling through my own Instagram page to see how others were expecting me to be. This was a turning point for me. If I was having to look at my own social media pages to see how I should show up, I needed to make a change with how I used that platform.

So, rather than taking time off social media altogether, I decided to take more time to find myself. Instead of sitting on the couch scrolling, I would go for a walk or write. I needed to find a new way to show up online as myself – not with what would receive the most likes.

To most people’s surprise, I actually don’t spend much time on social media anymore. I always ask myself “why” every time I open an app. Am I posting something I am proud of? Am I getting on to look at content that will inspire and encourage me? If I find that I am only getting on because I am bored, or want to check the performance of a post, I step back.

I try not to check social media within the first hour of waking up. This helps to get my day started without distractions and to keep you focused on the tasks that are ahead. For me, spending that first hour planning out the day, connecting with myself, and easing into it all, truly helped my mental health for the better. And if social media is beginning to make me feel insecure, I immediately exit.”

Hannah Neese – Lifestyle Blogger

Conclusion: The key is to find a balance that works for you that helps clear up your headspace a bit for other things like being in the moment or being able to be creative.

#InfluencerMarketing #SocialMedia #ContentCreators

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Marcio Delgado is a Journalist, speaker and a Content Producer working with brands and publications in the UK and Latin America.

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Sustainable pee, influencers and politics at the Web Summit 0 239

“This is the very first time in my life that I am on the same stage as Wladimir Klitschko, Eric Catona and Ronaldinho. It is a privilege, but it could also be a risk.”

With light and pondering words, Michel Barnier, European Union’s Chief Negotiator for the United Kingdom exiting the European Union, opened his speech at the Web Summit on Tuesday (5), highlighting that to share the spotlight at the annual technology conference held in Lisbon with an Ukrainian boxer, a former French football player, and a former Brazilian football player, was anything but ordinary.

The unconventional nature of the attendees was not out of the ordinary, though. Now close to its 10th anniversary, the event which brings together Fortune 500 companies, ground-breaking start-ups and world-class speakers to Portugal, has been far from conventional since its first edition, held in Ireland in 2010, totaling a modest audience of only 400 people.

A decade later and the conference has grown from strength to strength.

This week the Web Summit welcomed over 70,000 attendees and 1,200 speakers, including top executives from companies such as Facebook, Uber, Shell, Fuji, Microsoft, Burger King, Volvo, BBC, Procter & Gamble, Google, Nokia, Philipps, Amazon. Not to mention, a representative from the American White House also attended.

This is the fourth year in which the event has been hosted in Portugal after leaving Ireland and, since then, the growth of the technology sector, coupled with the strength of start-ups, has led several European cities to show interest in hosting the event, including Valencia, which reportedly bid approximately € 170 million, in 2018, to become the event’s host for a decade. However, after negotiations with the Portuguese government, which pledged an annual budget of 11 million Euros to expand the arena hosting the event and the number of participants, the Web Summit has ended up staying in Lisbon.

Despite sporadic presentations that can sound more political than technological – such as Barnier’s one – the event firmly focused on what the future holds for companies and users, with brands such as Samsung considering how innovation will be part of our homes in 2025, Uber talking about its road ahead, BBC and Reuters TV debating if is there is a future for TV, and Amazon mapping the evolution from keyword searches to Artificial intelligence-enabled conversations.

New technology as a current topic also gave Facebook a chance to plug its virtual currency, Calibra; the audience, though, didn’t seem too keen to mix finance with social media in times of scandals involving social networks’ leaks and unauthorized sales of user data.

So, when it came to social media, activists and ‘The Vampire Diaries’ actor Ian Somerhalder, fared much better when talking about influence, building an online community and using social platforms such as Instagram and Facebook to engage followers with projects that can change the world.

Sustainable pee

Besides talks featuring world leaders, the WebSummit also hosted hundreds of start-ups from around the world exhibiting over five connected pavilions.

One of these companies was Piipee, which sells a biodegradable solution to replace the water which is used to flush after, you guessed it: peeing.

“It is an environmentally friendly option that works on the physical and chemical characteristics of urine, removing its odor, changing its color, odorizing and sanitizing the bathroom, all without using water. The idea came by chance in 2010 and, when I started to study the feasibility of this, I found studies showing that 80% of the water consumption of a toilet is only to eliminate urine. In São Paulo, for example, in Serra da Cantareira, one of the largest water treatment systems in Latin America, approximately 40% of this water is used for flushing toilets. These numbers caught my eye and I began to wonder if it really makes sense to treat water and then use it to flush toilets? – asks Ezequiel Vedana, the 31 years old Brazilian inventor of the eco-solution.

“It took five years before I could get the project off the ground because I don’t have a background in biochemistry; But I developed the idea, nevertheless. Being at the WebSummit is an opportunity to showcase ‘Piipee’ and to see what is new within the sustainable area across Europe and around the world. ”- celebrated Ezequiel

Although the product is still only available for sale through its own website, with the smallest spray bottle costing around $7 and lasting approximately 400 toilet flushes, Vedana is adamant that paying for a chemical additive, rather than simply flushing, is cheaper than the cost of water.

“Today our focus is on serving large companies, as it will take time for mass communities around the world to be fully aware of how important it is to save water. It takes a real change in culture and that change takes time because, for those who have access to it, water is relatively cheap. The product already makes sense in areas where there is a water shortage, as flushing a toilet consumes about 10 litres. However, even if it takes a few more years for people to use water wisely, the change has already started.”

How can Influencers bounce back from a bad reputation they have recently gained? 0 296

Running for its third consecutive year, the Influencer Marketing Show has just wrapped up its two-day show in London, gathering a wide range of agencies, brands and content creators under the same roof.

At a period of time when 86% of people surveyed for a 2019 benchmark report (including brand managers and marketing agency professionals) admit they plan to spend hundreds of thousands of dollars on influencers this year, it was no surprise that the recurrent topics evolved around influencer marketing transparency, specifically, considering how to best measure it based on recent cases of brands paying influencers to, unfortunately, get mainly ghost followers and fake engagement rates in return.

So, how can the real content creators, the ones that are working up to 12 hours a day to balance their clients’ demands and to produce genuine followers’ engagement, stand out when it comes to effective influencer marketing? Here, professionals share their views and tips.

Strategically work instead of work being simply transactional

“It is about encouraging influencers to be as transparent as possible, being totally open about what they can offer, about their KPIs. Influencers sometimes don’t want to connect their insights or disclose the full picture of their metrics. And, when it happens, this always elicits the question: Is there something that they are trying to hide?

Besides transparency, I believe that as we move towards 2020, it is about influencers and advertisers learning to work strategically, instead of transactionally. Content marketing is often very transactional, but influencer marketing goes beyond it.

Kim Westwood – founder of content market place Shoplinks.

Influencers should have a story

“I think it is all about storytelling. I always engage with people and talk about my own experiences. I think, first of all, you have to have a relevant story to subsequently be an influencer. You can’t be an influencer just by posting pictures of your outfits or pushing for consumerism, for people to buy something. Influencerism is more than that. It is about inspiring people, it is about having a story that matters and being able to answer questions like ‘Why are you doing what you do online?’, ‘How do you better yourself’? From the brand side, the company also have to always ask the right questions, starting from: ‘what do we really want to achieve with that campaign?’ ‘Does the influencer that we have in mind have a story that matches the direction that our brand wants to go?’, or ‘Does the influencer have the right demographic to help towards our campaign goals?’ Once these key questions are clearly outlined, it is easy to take it from there and to build a successful case for the right collaborations.

Arooj Aftab – Fashion Influencer and neurofibromatosis type 1 (NF1) advocate.

Get into a co-creation mode

“What we have seen a lot, from the influencer side, is their disregard for brand guidelines as a trade-off for favouring their aesthetic – they want to do their own content the way they always do it even when it is a paid piece. Of course, it is very important to let content creators express themselves freely because they know how to speak to their audiences but, on the other hand, if they are getting paid to communicate on behalf of a brand there is a need to get the right balance between money and creativity. If this balance is not established early on, then it can become problematic further down the line. What I recommend influencers to do is to get, from the very beginning, into a co-creation process, not just created in their own corner in an isolated manner. The very same thing applies to brands and their marketing agencies: don’t try to just impose your vision because collaborative content creation will thrive.”

William Soulier – CEO at influencer marketing platform Talent Village.

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