How to use Instagram’s support small business sticker and Messenger Rooms 0 754

Last month Instagram added a “Support Small Business” sticker to Stories, allowing users to highlight their favourite small businesses – most of them, around the world, is currently closed due to COVID-19 lockdown measures and trading restrictions.

With the newsticker, anyone can mention a small business they are passionate about, specifically through giving their followers a preview of the account. When people use the sticker their story will be added to a shared Instagram story; so, their followers can see it, along with other businesses that people they follow are supporting.

This is a great way to help businesses reach new customers and stay connected to the people they serve.

Businesses and influencers can also use the sticker to support other entrepreneurs in their community but tagging and supporting each other.

Here are the five simple steps you need in order to start using the new “Support Small Business” sticker for Instagram Stories.

Step 1:

Open stories and choose a previously uploaded photo or video, or hit the ‘create’ option, which will give you a colour adjustable blank background to start your post from scratch

Step 2:

Tap the stickers icon and look for the Support Small Business sticker. It is the one featuring a small shopping bag with a heart on it, as an icon, and the words “Support Small Business.” Here is a snapshot of what it looks like:

Step 3:

Start typing the Instagram username of the business you want to support. Note: you can’t tag your own Instagram account while using the Support Small Business sticker.

Step 4:

As soon as you add the name of the business you want to shout out, the Support Small Business sticker will populate your Stories post with three recent images from the establishment’s Feed, as well as their Insta handle. You can tap the text area again to change the format to a handle-only mention if you prefer.

Step 5:

The business you tag will also receive a notification and can choose to repost the content to their own stories or send you a DM to say thanks.

 

Instagram has been busy lately. Besides the Support Small Business sticker, over the last couple of months, the Facebook-owned platform has released two other stickers for the lockdown period. Firstly, the “Stay Home” sticker seeks to encourage social isolating, and a “Thank You” sticker aims to show gratitude and respect for key workers.

The platform also launched its Instagram Live Donations and, since May, started allowing content created during its Live function to be automatically shared on IGTV after you end it (previously you had to download your Instagram Live or record your screen and, only then, start to upload it to the permanent IGTV before it vanished from your stories. And a bonus: Live video replays won’t include any likes or comments from your original live video, keeping it clean for those ones watching in the future.

And these are not all new developments.

Recently, the Facebook-owned platform announced its Messenger Rooms, a feature allowing users to create and join group calls of up to 50 people on the Instagram app.

Following the increased demand for video calls during the lockdown period, in several countries around the world, a free easy-to-create chat room with no time limits should hopefully help people cope with social distancing rules.

Once you create a Messenger Room, a direct link is made available and can be shared with those you want to connect with – and they don’t even need to have a Facebook or Instagram account, as everyone with a direct URL can join the conversation.

To create your very own Messenger Room on Instagram there are two main steps:

Step 1:

Open your Instagram Direct Messages tab and tap the video call icon in the top right corner.

  • Tip: at first, I couldn’t find the video icon to set up a room and thought I had an old version of the Instagram app. Upon updating it still didn’t work. I then imagined that being a very new feature, it potentially wasn’t available in my city yet and I would have to wait a few days to obtain access. Despite this though, I didn’t give up so easily, and, after switching from an Instagram Creator account to an Instagram Business account, the icon magically appeared! By the time you are reading this, hopefully, Instagram will have fixed this apparent bug.

Step 2:

Select Create a Room and invite your Instagram contacts or copy a direct link to your Room and share the link through other channels you prefer – Whatsapp, for example.

To join a video call that you’ve been invited to, select Join Room; then, when prompted as to whether you want to open the room in the Messenger app, simply select Confirm.

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Marcio Delgado is a Journalist, speaker and a Content Producer working with brands and publications in the UK and Latin America.

Social committee proposes EU regulation on influencers 0 86

Perceived by consumers as closer, more authentic and more trustable than traditional advertising or celebrity endorsement, content creators are attracting more brand investment than ever: in 2022 alone, influencer marketing spend jumped from 3.69 billion to 4.14 billion in the U.S., according to data released by American inbound marketing platform Hubspot. The amount of cash trading hands pushed authorities to set standards for the Influencer marketing industry early on. So much so that, in the USA, influencer marketing is considered regulated since 2009, when the Federal Trade Commission (FTC) published for the first time a set of endorsement guides on sponsored content posted by content creators on behalf of brands – including influencers being required to disclose their relationships with companies in a clear way.

Over to Europe, the rules are not as clear.

Unlike traditional advertising, which is subject to very strict rules, influencer advertising can fall through the cracks of ad disclosure. The commercial nature of influencer posts is not always identifiable, with ads featuring alongside similarly styled, but independent editorial content. Companies using influencers as ambassadors for their products and brands also have greater freedom than in conventional advertising.

Now the European Economic and Social Committee (EESC), a consultative body of the European Union, is trying to reduce the lack of transparency often seen in influencer marketing by proposing that the EU should set specific obligations for both, the administrators of the video-sharing platforms and social media networks on which influencers operate, and for content creators and influencers themselves.

The basic principle of the proposal is that advertisers should leave consumers in no doubt that what they are engaging with is advertising. And they should not mislead consumers or cause serious offence.

“EU already has some mechanisms in place to deal with influencers, which are covered by legislation on both advertisers and sellers/traders. However, we think it would be desirable to have a comprehensive approach given the fast rise of this phenomenon.”, says Bernardo Hernández Bataller, a councilor of the European Economic and Social Committee since 1994. “We would need specific regulation to cover the rights and obligations of the people involved, so that all legal operators and consumers know exactly what is and what is not acceptable.”

Some Member States have gone it alone (France, Spain and the Belgian region of Flanders). But, accord to the recent proposal, a “hard core” of EU rules would be more effective. The EESC argues that it would leave no loopholes allowing different Member States to take a softer line.

The list of suggestions to be adopted by influencers in all 27 member states of the European Union includes it being mandatory for content creators to include a prominent label upfront to highlight that a post is a marketing communication. They would then be liable if they fail to make it sufficiently clear when they are being paid to endorse or promote a product or service.

The proposal highlights that platform administrators and social media networks should also be liable for content published by the content creators and influencers they host, as well as have an obligation to take down illegal content and report illegal activity.

Other issues surrounding influencer marketing featured throughout the report includes the frequent use of child influencers. Concerns regarding content creators as a trade and if their position should be covered by employment laws are also mentioned.

“What about the tax issues raised by influencer advertising? How should we tax influencer income and the profits influencers generate? How should we tax the added value they create?, asks Stefano Palmieri, co-rapporteur.

Even if approved, a new set of rules doesn’t necessary mean that brands and content creators will follow them. In France, in a study of 60 influencers and influencer agencies from January 2023, the French General Directorate of Competition, Consumer Affairs and Fraud Control (DGCCRF) showed that 60% did not respect the regulations on advertising and consumer rights.

And in the UK, compliance with labelling requirements when it comes to Influencer Marketing remains low. In 2021, the Advertising Standards Authority (ASA) published an analysis of more than 24,000 Instagram Stories. Of the 5,700 it considered to be marketing material, nearly two-thirds were not clearly identifiable as such.

How is Coronavirus affecting content creators’ income? 0 641

It is official: we are four months into 2020, and a lot has changed since the last time content creators ventured out of their houses for a photoshoot, or to create a branded campaign from scratch.

From Asia to the USA, from Europe to Latin America, current travel restrictions and self-isolation recommendations mean that more people than ever before are working indoors, across all corners of the world, helping fight the spread of Covid-19.

So, how are influencers balancing life in quarantine, creativity restraints, and the loss of income generated by the global pandemic?

Matteo Castellotti – Ski instructor and blogger

Double Impact

“As a content creator and ski instructor, I have been doubly impacted because you need to be outdoors to carry out both activities, and, right now, it is not a possibility here in Italy.

It has been a month since the last time we were allowed out of the house properly, and the number of deaths caused by the coronavirus is worrying.

We try to remain courageous and support each other, but the truth is, we don’t know when all this will end, and life will be back to normal. Hopefully, everything will be resolved as soon as possible.”

Matteo Castellotti – Ski instructor and blogger

Renata Oliveira – Model and Lifestyle Influencer

Leveraging the Engagement Spike

“It affected me directly as I had worked with brands canceled, as well as a work trip carefully planned to take place during Easter that has been canceled.

I am very practical, though, and as I suddenly found myself at home with lots of extra time, I have dedicated my time to creating content that can help my followers through their quarantine.

From tips to recipes, I am doing whatever I can to keep my Instagram active and useful, besides leveraging the increase of traffic and engagement I have noticed since this novel coronavirus started to change people’s online habits.”

Renata Oliveira – Model and Lifestyle Influencer

Giovanni Aguayo – singer

Fitness Routine Dropped

“Although I love my two dogs, staying full time indoors with them is also driving me insane. I miss going to the gym – and for once, my fitness routine has totally dropped.

I’ve been trying to keep a healthy diet but, I’m just at home watching movies all day. I haven’t been back to work in 2 weeks, and I truly miss it, even seeing my co-workers and just people in general. As an influencer and content creator, the virus has had a kind of up and down effect; for example, I haven’t had any new products for product placement, but I have learned a couple of new things for myself. I’ve learned to dance more, keep in touch more with my family and friends (over FaceTime, of course). In fact, lately, I have been putting together a lot of dance videos, and have even learned a couple of choreographies.

The virus itself is horrible, and I wish it can go away soon, so we can continue with our normal lives and normal living and rebuild a financial structure. Tons of businesses have closed down here in Las Vegas, and hotels and casinos are all boarded up to keep people away.”

Giovanni Aguayo – singer

Dr. Bucandy Odetundun – Brand influencer and Medical Doctor

Negotiations On Hold

“I’m a stay at home mum, and I usually use the time when my son is at the nursery to create content for both my YouTube channel and my Instagram. However, right now, my son’s nursery is closed, so it is really difficult as he consumes most of my time.

It is not only affecting my creativity but my income, too. I had a few brands in which I was at an advanced stage of negotiations for an Influencer Marketing campaign before the lockdown. Unfortunately, they had to put everything on hold due to the unprecedented times.”

Dr. Bucandy Odetundun – Brand influencer and Medical Doctor

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