Scam of Instagram verification sales 0 857

Have you ever taken some time to read some of the comments made under a post by your favourite influencer and saw messages left by people offering services such as ‘Get your Instagram account verified’?

They are scams, even if the accounts leaving those messages are verified accounts promising that they are an agency and, as a such, they have access to a ‘media partner’ panel to instantly verify Instagram accounts with no need for documents, nor passwords.

Save your time and money because, if you want a blue tick shining on your Instagram account to give you credibility, these services aren’t the ones that will make your dream come true.

How they do it:

The ‘real’ account: scammers hack into genuinely certified accounts (with the blue tick), steal their passwords and change the ‘handle’. There are hundreds of thousands of accounts that were genuinely certified by Instagram when it first began, over a decade ago, and lots of them are not in use, so hackers take advantage of those ‘ghost’ good accounts.

The outreach: there are paid ads on Google and posts on Instagram itself, but the preferred method for scammers to sell their fake verification service is to DM accounts with 10k+ followers, as well as using the comments section of big accounts (300k+) to lure people to their Instagram accounts for more details.

The payment: the available method to pay for the verification, which you will ultimately never receive, is through wire transfer services which don’t offer a money refund guarantee such as Zelle, Chase and Bitcoin, to name a few. Payment is expected in full and in advance. Don’t even try.

What to do:

If approached by someone trying to sell an Instagram Verification Service, report the account. It is likely Instagram will take months to do something, but eventually they delete accounts breaching its Terms and Conditions.

How to get verified:

It is free for those ones whom qualify – and simply non-existent for the rest of accounts which Instagram doesn’t feel deserving of being verified. It isn’t just beautiful content that makes you eligible, sorry to burst your bubble.

However, if you think your account qualifies to be verified, here is how to request that:

  1. Make sure you’re logged in to the account you’re requesting a verified badge for.
  2. Go to your profile and tap .
  3. Tap Settings > Account > Request Verification.
  4. Enter your full name and provide the required form of identification (example: government-issued photo ID).

As Instagram acknowledges, within its terms and conditions for verification requests, even if your account is eligible for verification, submitting a request doesn’t guarantee that your account will be verified.

So, keep in mind that, with over 1 billion monthly active users around the globe, you are more likely to be hit by a meteor than getting a positive response from Instagram. Good luck!

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Marcio Delgado is a Journalist, speaker and a Content Producer working with brands and publications in the UK and Latin America.

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5 tips to work with Influencers 0 612

1. Long-term relationships are key

Forget the one post campaign. Social media is about an ongoing conversation and it includes working with creators on a regular basis, making it a successful partnership for both parties, the brand and the influencer. Ultimately, long-term relationships will also speed up the creative process over time, as you won’t have to go over your 186-page brand guidelines every time you brief a request to create a new batch of posts.

2. Avoid re-work

Be very clear and thorough when it comes to briefing the influencers, specially if it is someone new you are working with, or if you are briefing a completely new campaign for regular creators. Keep in mind that, more often than not, the same poll of influencers working with you will also be delivering content to other brands. Having to re-shoot or re-write pieces can cause massive delays for brands and content creators so there is no such thing as being too thorough. From my own experience, all the occasions in which I have had to request someone to amend content already delivered within the agreed brand guidelines it was because the new request was not very clear. Unless your briefing (and brand) allow total creative freedom for the influencer, make sure you don’t leave room for double interpretation.

3. Have well crafted contracts

Contracts exist for a reason: it is a black and white guideline between brands and creators, so make sure that you add every small detail to it. It is not about lengthy small prints that no one will care to read. It is about starting right, in the first place, then upon the eventuality that a brand and an influencer needs to go separate ways, it should be a seamless amicable process.

Important: if using a template that you found online, make sure to completely tailor it towards your brand, your campaign and each influencer you are working with. No template fits all.

4. Keep in touch

Good content takes time to be created. But sometimes, in between briefings, there are silent gaps when agencies, brands and influencers are not required to be in contact. Use this downtime to keep in touch with your collaborators to find out what they are up to and always leave an open door for influencers to suggest new things or new way to approach old topics. They know their audience. Your job is to find the best way to tap into it, together.

5. Share performance and success

Assuming you are doing all the previous things correctly, you will have plenty of reasons to celebrate the success of your new campaign. Also share the metrics: Did a post perform extremely well? Let the influencer know. The same applies for the opposite: if content is really lacking behind you have to let the creator knows about it and, together, you can fine tune it for better results.

 

Marcio Delgado is a Digital Influencer Manager and Global Content Producer of the award-winning series #LiveMoreShareMore powered by Western Union.

How to create content fast 0 411

1. MAKE SHORT NOTES

The month before content needs to be rolled out, write down bullet points of topics you find relevant for your audience. If you run an Instagram account about arts, keep an eye on free exhibitions. If you run a business selling cakes, make a series of short recipes with beautiful images to go with it, subsequently, people may even try baking at home. It is much easier to create a variety of content in one go when you surround yourself with notes to inspire the process and speed up production.

2. CHECK SEASONAL DATES

Every day, something is happening somewhere in the world, sometimes closer to you than you think. Besides the unmissable big dates (Thankgiving, Easter, Christmas etc) research other celebrations in line with your social channels or business. One site that can help you with this is www.daysoftheyear.com and you can also find valuable information signing up for your local council newsletter.

3. GATHER MEANINGFUL #TBTs

Four of your monthly posts can be related to the Throw Back Thursday tag (#tbt) sharing cool images of a past event, a previous trip, or something that you learned, either as a creator or as an entrepreneur. Save all these moments and turn them into content to save you time and also engage new individuals through a powerful hashtag.

4. START WITH IMAGES

If you have access to quality images, be it your company archive or a friend that is a photographer and would collaborate with your content calendar in exchange for a small fee, always reserve some time to go over these images and find the ones that inspire you to create meaningful and engaging stories. It could be an image to go with a quote or a #MondayMotivation post, for example. Don’t give up if you think an image doesn’t match your feed at first. An image worth a thousand words so use your creativity and create a template to make it work.

5. GATHER USER-GENERATED CONTENT

You can easily boost your monthly content calendar by gathering content generated by your followers, clients and employees as long as you have a community which is reasonably active.

Start small, asking easy to answer questions and progress from there.

You can also ask your fan-base to do things like submit pictures about a specific topic, send stories they find particularly pertinent, among many other forms of interactions.

Are you ready to roll back your sleeves and work on your new masterpiece calendar?

PHOTO: Bruce Mars

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