Tough times often require creative ways to get through it, as all tested solutions may no longer apply. Welcome to 2020.
For those working with content, travel, and events, the recent movement restrictions imposed in several countries around the world are forcing people to discover new ways of staying creative, useful, sane and, in some cases, still getting paid even when the world seems to have come to a standstill.
Shifting focus
“All of my trips have been canceled or postponed. I had one skiing trip to France, one trip within the UK, and one trip to Portugal. As I can’t plan anything at the moment, because I don’t know when we will be traveling again, over the next few months, I’m planning on focusing on family lifestyle, which is the secondary niche for my blog. I may end up losing some followers who aren’t interested in children, but no travel content is being read at the moment.”
Monica Stott – Travel blogger – www.thetravelhack.com
Recycling content
“Due to our quarantine in London, I have been doing lots of housework and cooking that usually would be looked after by our regular cleaner. I have been posting content on the same days as I always have done. However, to maintain regularity whilst I can’t go out, I dig into photos and content previously left out and recycle and use them now. Revisiting content you left behind, forgotten in your laptop’s folders, can also be an amazing therapy as a way of remembering good times when we all took for granted the freedom of coming and going to create unforgettable moments.”
Israel Cassol – Model and Digital Influencer – www.instagram.com/israel.cassol
Learning DIY
“Even as a travel content creator, I have always been a fan of ‘do it yourself’ carpentry.
The challenge is when you run out of materials as all hardware shops have been closed in my city. I’ve heard of people that are making their own face masks, using fabrics that allow them to wash it over and over again. Although it is only a very basic barrier against Covid-19, it keeps people busy when there is very little to do.”
Kenneth Surat – Travel Blogger – www.kennethsurat.com
Working with virtual events
“The current pandemic has given me an opportunity to think creatively! Before it, I would go to events, and I’d create an instant buzz for them by generating live social media posts, real-time content featuring event organisers, speakers, and attendees. After asking myself if I could keep that same level of excitement virtually, one of my clients turned his face-to-face 1-day conference into a virtual one, because of Covid-19, and I jumped on the opportunity to help. As a result, after creating 13 Facebook posts, 19 LinkedIn pieces of content, and over 700 tweets – which combined reach was over 4 Million accounts – I can see some of these posts still gaining likes and comments today. I am now reaching out to more face-to-face conferences who are shifting towards conducting their conference virtually, as I am still able to create my FOMO content. It is different from face-to-face events, but I can still make an impact with my work nevertheless.”
May King Tsang – Social Media Correspondent – www.twitter.com/MayKingTea
Other ways to keep creative indoors
Create a production calendar
Many content creators and marketeers already have a publishing calendar. Now, it is time to get efficient when it comes to bulk creation.
Start by confirming which platform works best for you. Then, double-check engagement to see what your audience reacts well to and create even better-related posts in the near future.
Discover indoor photo-worthy things
By now, you are probably getting used to the idea that shooting outdoors may yet take a while. Studios that I often work at, in London, have suspended their activities and sent out emails canceling photoshoots. It hasn’t stopped me creating imagery, though.
When it comes to content, you can still do wonderful things without setting foot outside your home. Look for old books, corners with good natural lights, unusual shapes. Don’t underestimate your kitchen worktop or any drawers around your home that haven’t been opened in a while – you will be surprised how many gems can be found when you are actively looking for it.
Stock up on production
When it comes to your own image bank, you should have the same approach. Many people have to toilet rolls in times of pandemics: stock it up. Reserve a set of hours, once a week, to create content that you can leverage later in the month, be it blog entry, clever content copy, or photography.
Make research a habit
Good content doesn’t magically fall from the sky. You can be an excellent photographer or a seasoned copywriter, and, still, some days, you will find yourself struggling to get your creative juices flowing. Create a ‘brainstorm’ folder in your PC to save ideas, chats, prints, and random notes of things that catch your attention, online and offline. Then reserve some time to create quality content about them, even if you haven’t been commissioned for a specific topic. Add to your folder a list of relevant hashtags and topics that are making headlines, as well as things that keep people talking.
Marcio Delgado is a Journalist, speaker and a Content Producer working with brands and publications in the UK and Latin America.
