Who are the top digital influencers in Britain in 2019? 0 9995

Being a reality star in Britain won’t help you gain influence. At least, not in accord to the list of Top 100 influencers, released this month by The Sunday Times, lacking modern celebrities whose newfound careers last merely as long as their reality shows are being aired. These findings are the case despite most of them trying hard to become social media influencers in order to extend their 15 minutes of fame.

The list, which includes young entrepreneur and lifestyle YouTuber Zoe Sugg in 53rd position and fitness coach and author Joe Wicks in 60th, was determined using an algorithm created by digital trends platform CORQ. This algorithm scored influencers based on audience size, growth and engagement rate, as well as their social activity over time.

Men took the top four of the content creator ranking spots with Youtuber PewDiePie, real name Felix Kjellberg (11M subscribers on YouTube and counting), being named the most influential digital star in Britain. Coming in at number five, lifestyle blogger Saffron Barker (2 million subscribers on YouTube) is the most influential woman on the list.

Influencers, bloggers and vloggers with a solid fan-base are now able to command five-figure sums in exchange for brand investments. Over recent years, influencer marketing has been on the rise, with the digital influence market forecasted to be worth £8bn by 2020.

The top 25 most influential digital stars in Britain are:

1: Felix Kjellberg

YouTube Channel: PewDiePie

Subscribers: 101, 039, 359

What he does: talks about gaming

 

2: Olajide William Olatunji

Subscribers: 7,395,610

What he does: Rapper and professional boxer.

 

3: Craig Thompson

Subscribers: 5,743,326

What he does: Gaming

 

4: Billy Wingrove and Jeremy Lynch

Subscribers:10,641,232

What they do: Football freestylers

 

5: Saffron Barker

Subscribers: 2,187,330

What she does: Lifestyle blogger

 

6: Joe Sugg

Subscribers: 3,662,907

What he does: Entertainment

 

7: Chelsea Clarke

Subscribers: 244,894

What she does: Beauty blogger

 

8: Callum Leighton Airey

Subscribers: 3,146,776

What he does: Gaming

 

9: Joshua Bradley

Subscribers: 2,102,975

What he does: Gaming

 

10: Colin Furze

Subscribers: 8,427,123

What he does: Entertainment

 

11: Alastair Alken

Subscribers: 16,520,959

What he does: Gaming

 

12: Patricia Bright

Subscribers: 2,804,914

What she does: Beauty blogger

 

13: The Saccone Jolys

Subscribers: 1,903,313

What they do: Family videos over 10 years

 

14: Theo Baker

Subscribers: 824,247

What he does: Football

 

15: Emmanuel John Brown

Subscribers: 1,557,521

What he does: Football

 

16: Jordan Lipscombe

Subscribers: 1,734,130

What she does: Beauty

17: Holly Boon

Subscribers: 675,374

What she does: Beauty

 

18: Gaz Oakley

Subscribers: 703,540

What he does: Vegan food content creator

 

19: Ling Khac Tang

Subscribers: 300,997

What she does: Beauty

 

20: Amelia Liana Sopher

Subscribers: 496,896

What she does: Lifestyle

 

21: Tamara Kalinic

Subscribers: 207,697

What she does: Beauty/Fashion

 

22: Safwan Ahmedmia

Subscribers: 1,377,673

What he does: Technology

 

23: Estee Lalonde

Subscribers: 1,174,388

What she does: Lifestyle vlogger

 

24: Sarah Turner

Subscribers: 885

What he does: Parenting content

 

25: The Ingham Family

Subscribers: 1,262,249

What they do: Parenting content

 

#InfluencerMarketing #topUKinfluencers #contentcreators #workingwithinfluencersq

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Marcio Delgado is a Journalist, speaker and a Content Producer working with brands and publications in the UK and Latin America.

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How to work with influencers in 2020 0 328

Estimated to be worth over of $8 billion by the end of this year – and forecast to surpass a wealthy $10 billion in 2020 – influencers marketing is set to become a fundamental feature of any brand’s marketing strategy looking to tap into a wider variety of social demographics through the use of content creators and their powerful online communities.

However, it has never been more difficult to navigate the sea of independent creators and companies offering automated influencers marketing solutions.

Regardless of the size, here are the key steps a brand should take to increase their chances of working effectively with influencers in 2020.

Define your goal

Influencers don’t own a magic lamp ready to make all your wishes come true – even the genie in Aladin’s tale didn’t grant more than three wishes for those rubbing the oil-lamp. Avoid audiences that are too generic and make it clear whether your campaign aim is to build your brand’s reputation, increase awareness towards a new product/service, acquire a new demographic of potential customers, get better customer engagement, increase your number of followers, or your number of sales. Importantly, you can’t have a campaign goal that involves all of these benefits, so choose smartly.

 

Set a realistic budget

Having a clear number in mind, before even reaching out to content creators, will help you when it comes to making decisions regarding how many influencers you will be able to bring on board. Preferably, you will be wanting a mix of micro-influencers and content creators with a larger number of followers. Don’t be afraid of negotiating fees, especially if your campaign will have a long run, but be realistic when putting aside money to cover your influencer marketing strategy and don’t treat it as simply an occasional top-up of traditional marketing spending.

 

Do your homework

Once you have a very clear idea of what you want to promote and how much you can spend on it, it is time to find potential collaborators. Influencer marketing platforms will try to sell you the idea that you can find all content creators in one place at a click of a button. Don’t be influenced by that naïve solution because, like most things in marketing, one size doesn’t fit all; even two companies with similar products and target audiences can have completely different successful strategies when it comes to working with influencers. Checking who is talking, online and offline, about topics that matter to your brand is more effective than looking for creators with large amounts of followers or perfectly curated grids. Use hashtags to track keywords that lead you to influencers that are a close fit to your business and don’t ignore your own social graph because:

One of your influencers could be amongst your own network of friends or employees;

They could be people that don’t label themselves as an ‘influencer’, nor spend most of their waking hours posting pictures of lattes or smashed avocado on toast, but who are able to create great imagery and to get friends talking about real-life content.

 

Go beyond the post

As someone that has always worked with images, firstly photography and then cinematic videos, I truly believe the saying: “A picture is worth a thousand words”. However, I also believe in thinking outside the box. Don’t limit your influencer collaboration to static posts. Tap into Instagram stories, get your creators to work on long-format content to be used as a blog entry, work with exclusive giveaways and promo codes, and always brainstorm with your influencers how your brand can creatively engage with their online communities.

Have a contract, not an agreement

You would be surprised by the number of companies that have a kind of ‘agreement’ between brands and content creators, instead of a contract binding both sides. They are not exactly the same. Agreements are often an arrangement reached between two or more parties (if a brand’s agency is involved, for example) and it usually features a lot of branding guidelines. A contract is a very specific type of document, legally binding and enforceable in a court of law, and where is featured how and where you will use content created by suppliers, as well for how long and any fees involved – a lot of brands miss out on this.

While hiring an influencer to help with your branding it is crucial that they grant you full content usage rights. This will be very handy when you decide to repurpose content into other forms of advertising like posts on other social media platforms, testimonials or ads, just to name a few, so you don’t have to go back and ask for the content creator’s permission over and over again.

 

Agree on clear deadlines

As well as communicating with influencers about the kind of content that you are expecting from them, you must give them very clear deadlines, including buffer time for reviews and amends. Keep in mind that content creators are independent professionals working with other brands, not only yours, so bring to the table at a very early stage of negotiations how long a creator will need to deliver a set of content. Sometimes, one of your favorite influencers will be busy or will require much longer to create desirable content than you can wait. In this instance, just let it go and move on to collaborators that can fit your deadline needs.

 

Measure, measure, measure

Although measuring is the last one listed here, it is something that needs to be discussed with your content creators during the hiring process, to make sure both sides are clear about how performance and success will be measured during and after your influencer marketing campaign. Engagement is likely to remain a strong measuring tool in 2020, but don’t ignore click-throughs, discount voucher redemptions, your own followers’ growth while partnering with a poll of influencers and, if you are lucky enough, you will even be able to track where some of the new sales are coming from.

Sustainable pee, influencers and politics at the Web Summit 0 274

“This is the very first time in my life that I am on the same stage as Wladimir Klitschko, Eric Catona and Ronaldinho. It is a privilege, but it could also be a risk.”

With light and pondering words, Michel Barnier, European Union’s Chief Negotiator for the United Kingdom exiting the European Union, opened his speech at the Web Summit on Tuesday (5), highlighting that to share the spotlight at the annual technology conference held in Lisbon with an Ukrainian boxer, a former French football player, and a former Brazilian football player, was anything but ordinary.

The unconventional nature of the attendees was not out of the ordinary, though. Now close to its 10th anniversary, the event which brings together Fortune 500 companies, ground-breaking start-ups and world-class speakers to Portugal, has been far from conventional since its first edition, held in Ireland in 2010, totaling a modest audience of only 400 people.

A decade later and the conference has grown from strength to strength.

This week the Web Summit welcomed over 70,000 attendees and 1,200 speakers, including top executives from companies such as Facebook, Uber, Shell, Fuji, Microsoft, Burger King, Volvo, BBC, Procter & Gamble, Google, Nokia, Philipps, Amazon. Not to mention, a representative from the American White House also attended.

This is the fourth year in which the event has been hosted in Portugal after leaving Ireland and, since then, the growth of the technology sector, coupled with the strength of start-ups, has led several European cities to show interest in hosting the event, including Valencia, which reportedly bid approximately € 170 million, in 2018, to become the event’s host for a decade. However, after negotiations with the Portuguese government, which pledged an annual budget of 11 million Euros to expand the arena hosting the event and the number of participants, the Web Summit has ended up staying in Lisbon.

Despite sporadic presentations that can sound more political than technological – such as Barnier’s one – the event firmly focused on what the future holds for companies and users, with brands such as Samsung considering how innovation will be part of our homes in 2025, Uber talking about its road ahead, BBC and Reuters TV debating if is there is a future for TV, and Amazon mapping the evolution from keyword searches to Artificial intelligence-enabled conversations.

New technology as a current topic also gave Facebook a chance to plug its virtual currency, Calibra; the audience, though, didn’t seem too keen to mix finance with social media in times of scandals involving social networks’ leaks and unauthorized sales of user data.

So, when it came to social media, activists and ‘The Vampire Diaries’ actor Ian Somerhalder, fared much better when talking about influence, building an online community and using social platforms such as Instagram and Facebook to engage followers with projects that can change the world.

Sustainable pee

Besides talks featuring world leaders, the WebSummit also hosted hundreds of start-ups from around the world exhibiting over five connected pavilions.

One of these companies was Piipee, which sells a biodegradable solution to replace the water which is used to flush after, you guessed it: peeing.

“It is an environmentally friendly option that works on the physical and chemical characteristics of urine, removing its odor, changing its color, odorizing and sanitizing the bathroom, all without using water. The idea came by chance in 2010 and, when I started to study the feasibility of this, I found studies showing that 80% of the water consumption of a toilet is only to eliminate urine. In São Paulo, for example, in Serra da Cantareira, one of the largest water treatment systems in Latin America, approximately 40% of this water is used for flushing toilets. These numbers caught my eye and I began to wonder if it really makes sense to treat water and then use it to flush toilets? – asks Ezequiel Vedana, the 31 years old Brazilian inventor of the eco-solution.

“It took five years before I could get the project off the ground because I don’t have a background in biochemistry; But I developed the idea, nevertheless. Being at the WebSummit is an opportunity to showcase ‘Piipee’ and to see what is new within the sustainable area across Europe and around the world. ”- celebrated Ezequiel

Although the product is still only available for sale through its own website, with the smallest spray bottle costing around $7 and lasting approximately 400 toilet flushes, Vedana is adamant that paying for a chemical additive, rather than simply flushing, is cheaper than the cost of water.

“Today our focus is on serving large companies, as it will take time for mass communities around the world to be fully aware of how important it is to save water. It takes a real change in culture and that change takes time because, for those who have access to it, water is relatively cheap. The product already makes sense in areas where there is a water shortage, as flushing a toilet consumes about 10 litres. However, even if it takes a few more years for people to use water wisely, the change has already started.”

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